Premiership Women’s Rugby 15

The task was to change perceptions of women's rugby under the theme 'Powered Differently.' Working with sports PR agency Matta, I was responsible for the concept, styling, and art direction of the campaign images, shot by photographer Tara Moore. Our approach was a bold, inclusive portrait series, with players expressing their power and femininity. The campaign resonated with players and fans, garnering over 700,000 views for the launch video and over a million impressions on social media. It was also shortlisted for Campaign of the Year 2024 by Sports Industry Awards.