Zag: EE

Working in collaboration with ZAG’s design team on EE’s rebrand, I led the development of the photographic direction for EE.co.uk platform, partnering with photographer Alex Crêtey Systermans.

I defined the visual concept and narrative, translating brand strategy into a cohesive photographic language and shaping how imagery lived across digital platforms during the brand transition. My role spanned creative ideation, briefing and presentation, on-set art direction, final image curation, and the development of photography guidelines to ensure long-term consistency across brand touchpoints.

Production: Fiona Watson
Lighting : Jack Boniface, Lee James Spiteri, Howard Simmonds
Styling : Natasha Freeman, Alice Timms
Make Up: Michele Rowbotham