Art Director shaping contemporary visual culture through photography, curation, and brand-led storytelling.

I work at the intersection of photography,
culture, and brand to define visual systems
that feel current, human, and commercially effective.

With over 20 years in the creative industry - spanning senior roles at Getty Images and
co-founding We.Are - my practice focuses
on curating and directing image-led narratives and culturally relevant storytelling.

I specialise in setting visual direction, collaborating closely with photographers,
and translating creative ideas into cohesive
brand worlds across digital, social, editorial,
and campaign environments.